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Insights on building trust through transparent communication

Why Misalignment Hurts More Than Mistakes

by Ruth du Plessis

Disappointment is a uniquely human response that arises when reality falls short of our hopes or expectations—what van Dijk (1999)^1 describes as the “non-fulfilment of an expectation.” Unlike regret,...

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Designing Out Disappointment

by Ruth du Plessis

Research shows that the threat of disappointment is strongest when feedback is imminent—what van Dijk, Zeelenberg, & van der Pligt (2003)^1 termed the temporal proximity of feedback in the Journal of ...

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